eCommerce has steadily increased in popularity over the past few years, as more shoppers are opting for online rather than in-store shopping. However, 2023 could potentially be a tipping point for this industry because more retailers are adopting artificial information (AI) technology to enhance operations and boost sales.
Here’s how AI boosts eCommerce businesses’ sales
AI is a boon for eCommerce
Once the stuff of science fiction, artificial intelligence (AI) is currently on track to becoming a key part of modern businesses. According to experts, 2020 is the year that 85% of all customer interactions with a business will occur via machine learning programs.