Securing your business on social media: 6 Key measures for enhanced protection

Securing your business on social media: 6 Key measures for enhanced protection

Social media has become an integral part of modern business operations, offering immense opportunities for marketing, customer engagement, and brand promotion. This is why, with cyberthreats continuing to increase in number and sophistication, it’s critical for businesses to include social media security in their cybersecurity strategy.

Here are six ways you can safeguard business data while leveraging social media platforms.

1. Improve authentication methods

Hackers often exploit weak passwords to gain unauthorized access, so you need to enforce robust passwords across your accounts to thwart their attacks. Set passwords that are unique, at least eight characters long, and contain alphanumeric combinations that cannot be easily guessed. Remembering multiple complex passwords is quite a feat, so use a password manager to generate and store all your passwords.

Also, enabling multifactor authentication (MFA) makes the authenticity verification more difficult for malicious actors. MFA requires another verification factor on top of passwords, such as biometric data or a one-time code. This extra factor ensures that unauthorized access will be blocked even if passwords have been compromised.

2. Review privacy settings and audience control

Each social media platform offers various options for controlling the visibility of your posts and personal information, so take the time to review and customize these privacy settings. When using your personal account, limit the visibility of your posts to a carefully selected audience, such as specific groups or followers. Avoid setting your account to public mode, especially if you handle or post sensitive or confidential content.

Moreover, you should exercise caution when accepting connection requests and always verify the authenticity of the requester by evaluating their profile. Limit your connections to trusted individuals or organizations within your industry to minimize the risk of security incidents.

3. Educate employees about phishing attempts

Employees play a crucial role in maintaining social media security, so it’s essential to educate your staff about the risks associated with social media use. In particular, train your employees to protect themselves against social media phishing scams, which often involve deceptive messages or links that trick employees into revealing login credentials or sensitive data.

Regularly conduct training sessions to raise cybersecurity awareness among your employees and equip them with skills to recognize and mitigate social media scams. Best of all, make sure to provide clear guidelines for reporting suspicious activity or potential phishing attempts.

4. Implement best cybersecurity solutions and practices

Following tried and tested cybersecurity solutions and practices is critical for maintaining social media security. For one, you should keep your business devices up to date with the latest security patches, as these updates often include important security fixes that address vulnerabilities in operating systems and applications.

It also pays to implement a reliable endpoint security solution, which includes antivirus software, anti-malware, firewalls, and intrusion detection systems. Additionally, enforce robust encryption, especially for sensitive data stored on devices. Implementing remote wipe capabilities for lost or stolen devices further ensures that any confidential information remains protected.

5. Create data protection and social media usage policies

Develop a comprehensive social media usage policy that outlines acceptable and prohibited activities, including guidelines for sharing business-related content. Emphasize the importance of refraining from sharing sensitive or confidential information publicly. Also, implement policies that govern the use of personal social media accounts while connected to the business network to prevent security breaches.

6. Monitor and manage third-party access

Granting access to third-party applications on your business social media accounts introduces potential risks, so carefully review an app’s permission requests before giving it access. Ensure that the app’s permissions align with your business's security requirements and consider the reputation and reliability of the application provider. Keep in mind that applications may have access to sensitive data or the ability to post on your behalf. Therefore, you must regularly review access permissions for third-party applications so you can revoke access to apps that are no longer necessary or trusted.

Need help fortifying your social media security measures? You can count on one of Orlando’s most trusted business technology partners to help safeguard your digital presence. Partner with Cutting Edge Network Technologies today.

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